If you haven’t heard about it, a popular trend that started on the TikTok app and then found its way to Twitter called the #VogueChallenge lit up the social media channels. Though this latest trend is new, the concept is not unique to social media followers. The idea is to edit magazine cover art to include a picture of yourself as the cover model. The heart of the concept seeks to promote diversity and cultural differences, which makes the challenge fun and socially relevant. You do not have to be internet savvy to do the challenge; the apps are simple to use and free to download.
Once you download the apps and follow a few simple steps, including uploading a picture of yourself, you can get creative with virtual edits to make your fashion masterpiece. Editing apps that allow creators to make themselves look like supermodels are not new. They have been around for the last few years. What makes this new trend so popular, however, is its name recognition.
Vogue, the icon of fashion and where style trends are born, has been participating in diversity for many years. Years ago, such an idea would result in copyright lawsuits and outrage. Today it is considered social media marketing genius. For the brand, it sets it apart as a leader in diversity socio-economic empowerment. They allow anyone with a cellphone and internet connection to secure one of the most coveted spots in the world: the cover of Vogue. There is no actual contract with the magazine, of course, but the illusion is satisfying enough.
Fashion models who may otherwise never be discovered have a free opportunity to market themselves by creating a cover idea with the apps. While browsing the challenge online, there are many fascinating and professional-looking cover photos created by challenge users. The full use of color and texture shows a unique eye for photography. The software includes tools for clothing, props, makeup, and hair, which means users do not have to spend money to buy these things. Talent seekers can find the next top style icon without leaving their homes but by searching the challenge hashtag.
Photo by Tuva Wolf, Merja Lileka. (@tuvawolf)