The mobile phone trend is really heating up in Africa as better Internet connections and more advanced technology becomes readily available to people all over the continent. Facebook and other social media usage has grown exponentially now that mobile phones can use wifi as well as data plans for Internet surfing. A study published recently has explained that more than 25% of Facebook’s active African users reside in places like Nigeria, South Africa, and Kenya. It is easy to track how a social media site is used nowadays. Because of the wide selection of games, chat options, business tools and extras built into most sites like Facebook, it makes mobile use of the sites a popular choice for quick checking of social events, emails, messages, and so forth. There are 120 million Africans using Facebook, and 80% of those users access it through mobile phone. There are 2.2 million Facebook users in Kenya alone, 95% of whom use mobile access.
This trend is likely to continue, as using a phone for mobile internet proves to be convenient, portable, and in some cases cheaper than buying a full-sized computer or laptop and then paying for the Internet. There are areas of the continent where internet is very slow or expensive, it can be costly to have it installed or only ready for use via satellite to remote areas. In other areas of low population, the Internet may not be available at all. Wireless phones can close some of these gaps in coverage.
To keep in touch with social media and with the changes taking place around the world, a mobile device with internet access offers the perfect solution for up-to-the-minute information while living and working in one’s preferred home town or city. Landlines seem to be slowly becoming obsolete, and with this trend, it can be expected that in the coming decades, up to hundreds of millions of Africans will conduct business mainly by mobile phones.