On September 20, Apple CEO Tim Cook traveled to Manhattan and surprised shoppers lined up outside the tech giant’s Fifth Avenue retail location, which he personally reopened after a period of renovation. This particular Apple Store, which is essentially a giant glass cube, welcomed hundreds of customers eager to get their hands on the iPhone 11, the company’s latest most advanced version of its best-selling smart mobile device. Cook enjoyed cheering and applause from shoppers, and he was more than happy to pose for selfies, particularly those taken with the new iPhone 11, a device specifically designed to capture stunning digital images and high-resolution video.
Three Versions to Choose From
The new iPhone comes in three versions: the base iPhone 11 has a great pricing point, but the 11 Pro and the 11 Pro Max should not be overlooked by photographers, filmmakers, and anyone else who is seriously interested in producing high-quality images and video. When Apple first announced the iPhone 11, some technology journalists did not believe that the company would be able to improve heavily over previous versions; after all, the global smartphone market has been slowing down because innovation has been lacking. Flagship smartphones have already surpassed desktop computers in terms of processing power and functionality, thus calling into question future improvements.
A Revolution in Smartphone Camera Technology
What Apple has accomplished with the iPhone 11, particularly its Pro and Pro Max versions, is truly amazing for photographers. Instead of revamping existing mobile apps that simply take photos and allow some level of editing, Apple has developed a new user interface that really feels like a professional camera, and the three-lens array essentially functions as a camera bag filled with wide, telephoto, ultrawide, and special aperture lenses. Photographers who have reviewed the iPhone 11 Pro and the Pro Max have been more than impressed with the multiple lenses, special effects, filters, editing functions, smart corrections, and numerous software tools. As for video production, the iPhone 11 Pro is able to record 4K scenes at 60 frames per second, and the artificial intelligence that powers the video capture features is something that filmmakers will likely gravitate towards.
Accessories Likely Coming Soon
The iPhone 11 starts at just under $700, but photographers have been fawning over the Pro and Pro Max versions, which cost around $1,500. Manufacturers of camera accessories have been given a heads-up by Apple, which means that photographers will soon have many tools and gadgets to augment their iPhone 11 Pro experience.