Luvvie Ajayi is a Nigerian-American author known for her brilliant insights into popular culture and human behavior, and for challenging readers to make the world a better place. Born in Nigeria in 1985, Ajayi came to the United States when she was nine years old. After studying psychology at the University of Illinois at Urbana-Champaign, Ajayi embarked upon a career in marketing and digital strategy. However, after starting a blog in 2003, Ajayi began using her wit and fierce intelligence to connect with readers around the world.
Ajayi’s personal website, AwesomelyLuvvie.com, initially gained a following for insightful recaps of popular television shows, soon after which Ajayi seamlessly transitioned her writing onto other topics. Finally, in September of 2016, Ajayi published her first book. Entitled I’m Judging You, the debut text rocketed to the the fifth spot on the New York Times’ bestseller list. Interestingly, Ajayi felt inspired to write the book after suffering a professional slight. Ajayi discovered that an author somewhere had plagiarized a couple of paragraphs from her popular blog without providing any citations. After reaching out to the author to complain, the author responded he hadn’t felt it was necessary to provide a citation. This made Ajayi realize that bad behavior was becoming increasingly common in our digital world from America to Nigeria, and it was time somebody pushed back a little to challenge folks to be better.
In this way, I’m Judging You is literature that holds nothing back from the reader. Indeed, Ajayi prides herself on describing the world exactly as she sees it, and while she possesses a robust respect for others as fellow humans, she cheerfully puts others on notice that she doesn’t respect certain behaviors. At its heart, I’m Judging You is a stern, hilarious, and giddy challenge to be a better person and help make the world a better place.
Critics sided with pleased readers regarding Ajayi’s book. The book was praised by numerous social commentators, including the legendary television producer Shonda Rhimes. “This truth-riot of a book gives us everything from hilarious lectures on the bad behavior all around us to razor sharp essays on media and culture,” Rhimes wrote. “With I’m Judging You, Luvvie brilliantly puts the world on notice that she is not here for your foolishness ― or mine.” In other words, Ajayi succeeded in challenging bad behavior and offering cultural insights through literature.