The entertainment industry hasn’t always taken full advantage of evolving technology in augmenting its endeavors. However, AT&T is attempting to make rapid changes to this matter; the company recently held its AT&T Shape Tech and Entertainment Expo at Warner Bros. Studios—an event that brought together over 10,000 attendees from the worlds of technology and entertainment.
Showcasing the Future of Entertainment
According to AT&T, the Shape Expo was designed to bring content creators together with app developers and other technology experts in an effort to explore the way that technology is shaping the future of entertainment. Although the event was open to the general public, Shape was designed primarily for those in the tech and entertainment industries as well as industry enthusiasts.
As part of the event, attendees were able to attend panel discussions, technology demos, and interactive experiences that give unique insight into how technology is changing the entertainment industry. The huge potential for digital storytelling as a medium for content creators was something that the conference explored in great detail, and it seems that AT&T is attempting to promote technology as a way to help content creators reach a much wider audience.
Notable Events at the 2017 AT&T Shape Expo
This year’s Shape Expo included a short film competition, the AT&T Entertainment Project, which allowed filmmakers to compete for $48,000 in prize money and the chance to have their short films shown on DirecTV’s Audience Network. However, an even bigger event was the first annual AT&T Shape Create-a-thon. After receiving hundreds of scripts, the company invited 39 teams of filmmakers to the Shape conference and each team then had just one weekend to produce their film.
With this Create-a-thon, AT&T showcased the kind of rapid-fire content creation that is becoming incredibly commonplace nowadays and having a huge impact on the entertainment industry. In a sense, creators no longer have to rely on major entertainment companies in order to create and distribute their content. In addition to the Create-a-thon, the Shape event also showcased some wonderfully interesting new technologies and ideas. The topic of virtual reality entertainment and its potential implications was discussed in detail. Still, one of the most exciting potential developments is a new type of interactive movie-making technology that essentially allows directors to create ‘choose your own adventure’ style films. Although the technology is still being perfected, the company behind the tech, CTRLMovie, used the Shape Expo to premiere its first-ever ‘choose your own adventure’ movie.
Along with virtual reality, this new type of film-making technology has the potential to truly revolutionize the entertainment industry by allowing individuals to take a more active role in movies and entertainment. While it may still be some time before we see this type of new technology become commonplace, the fact that it already exists seems to suggest that major changes are looming for Hollywood and the entertainment industry.